Guidelines for online ad viewability ‘are nonsense’
New in-depth research which used eye-tracking technology has made a nonsense of the current ad viewability guidelines by showing that an…
programmatic
IAB insists it is winning the war on online ad issues
The Internet Advertising Bureau UK is aiming to convince the digital marketing industry that it has been toiling away to…
IAB UK hunts new chief as industry threats mount
The Internet Advertising Bureau UK is seeking a new chief executive to tackle growing fears about the effectiveness of online…
Economist returns to TV with first programmatic ad
The Economist is marking its return to TV advertising as part of a programmatic strategy which sees the publisher’s subscriber…
Programmatic boosts ROI but attribution still irks
Programmatic ads may have their critics but they are proving a big hit with marketers in terms of ROI, with…
RadiumOne recruits WPP man for EMEA mobile surge
Programmatic media specialist RadiumOne has appointed the head of WPP’s mobile division to lead its expansion into the mobile programmatic…
ITV programmatic deal to sync TV with online ads
ITV has become the first broadcaster to offer brands the chance to sync their TV spots with online ads under…