mobile marketing

Social media blitz backs ck one

Calvin Klein is embarking on a global multi-platform campaign – including its biggest social media blitz to date – to…


Sony Ericsson calls in Acxiom

Sony Ericsson Mobile Communications has appointed Acxiom to boost its customer engagement strategy, as part of a global deal to…



Debt firm text campaign banned

A debt management company has been blasted by the ad watchdog after sending thousands of unsolicited text messages to people…


100m get SMS ads in one month

Brand owners reached more than 100 million mobile phone users via SMS marketing in September alone, across the so-called EU5…



The Philips Wake-up Light

Ever heard of a place called Longyearbyen? No? Well it’s one to learn for pub quizzes. It happens to be…