Charities urged to take up bespoke virtual gift service
Charities are being targeted with the roll out of a bespoke virtual gifts platform, first used in Centrepoint’s Christmas campaign,…
personalisation
Häagen-Dazs gets personal with Wandsworth takeover
Häagen-Dazs is trialling what it claims is a “hyper-personalised” marketing campaign targeting residents of the London borough of Wandsworth, a…
What’s the real secret behind effective personalisation?
Creating strong personalised content with good cut-through continues to be a challenge for brands. It’s riddled with potential pitfalls, from…
Hammers sign marketing deal to get closer to fanbase
West Ham United FC may have scored a coup by signing French international and World Cup winning goalkeeper Alphonse Areola…
Personalisation no longer enough, brands must go hyper
Email marketing may continue to be the channel of choice for UK consumers for receiving offers, content, incentives, and rewards…
Data issues ‘stifling efforts to improve personalisation’
Personalisation might be viewed as the holy grail of marketing – perfectly fitting the right time, right place, right audience…
Personalisation battered by unactionable customer data
Four-fifths of retail marketers consider personalisation key to driving both increased revenue and better customer experiences, although a quarter are…
‘Advertising’s value exchange is broken; adapt or die’
Brand owners must ditch plans to find the latest cookie workaround and rethink what it means to deliver value through…
New Look embraces new tech for multichannel CX
New Look, one of the few fashion chains to have survived the Covid pandemic, is aiming to scale its online…
TikTok claims users love ads but defy generation gap
Social media phenomenon TikTok has made the bold claim that its users are highly receptive to advertising but has warned…