First-party data and AI ‘to drive industry for decades’
Marketers need to get in shape for the data-driven future of the advertising business, with first-party data, combined with new…
technology
CMA axes Google and Apple app store probes – for now
The Competition & Markets Authority has been forced to wind up key investigations into Google’s Play Store and Apple’s App…
Estée Lauder turns to AI tool for data-driven makeover
Global beauty giant Estée Lauder Companies – whose brands include Clinique, Bobbi Brown, Tom Ford Beauty, Too Faced and Jo…
Talent recruitment success crashes to a five-year low
The battle for talent continues to rage across numerous industries and sectors, with three-quarters (75%) of recruitment managers believing there…
Industry warns of impending doom over Scots ad cuts
The Scottish Government’s decision to scrap public service advertising for the rest of this financial year – as part of…
Teamwork skills ‘in decline as firms seek AI expertise’
The workplace looks set to become a far more solitary environment, with interpersonal and teamwork capabilities, historically fundamental to the…
Creativity must work harder across business, say CMOs
The power of creativity might never have been in doubt in the advertising and marketing industry but chief marketing officers…
Taskforce reinforces vital role of responsible AI adoption
The Advertising Association is launching the first output from the AI Taskforce with a new report which outlines the AI…
Cadbury uses GenAI to place customers in classic ads
Cadbury has launched a new GenAI-powered tool named “My Cadbury Era” which places users in classic Cadbury posters as part…
Publicis Media bolsters data and tech with new CTO
Publicis Media UK is aiming to beef up its tech, data, product and AI strategies with the appointment of a…