Digital spend ploughs on despite caution over Brexit
Brexit uncertainty is continuing to take its toll on marketing budgets, according to the latest IPA Bellwether Report, which shows that…
Bellwether
GDPR and Brexit uncertainty hits marketing budgets
The long-awaited upturn on direct marketing budgets has yet to materialise, according to the latest IPA Bellwether Report, which shows…
DM budgets dip again but 2018 could be bumper year
Marketers are more confident that direct marketing budgets will rise this year than at any time in the past decade,…
DM budget boom still on hold as uncertainty spreads
The direct marketing industry is still awaiting the predicted boom times, promised at the beginning of the year, with the…
How Bellwether shows this sector is proving its mettle
I must admit it is always gratifying to be right. The recent IPA Bellwether Report shows a clear shift in…
Now Bellwether predicts huge growth in DM expenditure
The prospects for direct marketing spend have received yet another boost this week with the latest IPA Bellwether Report predicting…
Firms predict DM spend will return to good old days
Brand owners believe that 2017 will be the year when direct marketing finally sees a return to the good old…
Direct budgets fight back to hold off Brexit squeeze
Direct marketing budgets have been one of the main beneficiaries of the marketing industry holding its nerve against the doom-mongers…
Don’t panic, says IPA chief, Brexit cuts aren’t fatal
IPA director general Paul Bainsfair has joined his industry peers in calling on advertisers not to slash their budgets post-Brexit,…
DM and online up says Bellwether
Direct marketing, Internet advertising and paid search were the only disciplines to see a rise in spend during the last…