Motorway swipes right to bring in senior Bumble chief
Moving from online dating to online motor sales might not be a well-trodden path but Bumble’s marketing chief has made…
leadership
AI saves the day as CMOs are forced into the era of less
Consumers might still be wary of artificial intelligence but more and more marketers are adopting the technology to boost productivity…
‘Collaboration drag’ puts CMOs on the road to burn-out
The vast majority (84%) of marketing chiefs are being stifled by too many meetings, too much feedback from colleagues and…
MSQ hands advisory role to global ‘guru’ Prof Matyka
Data and tech driven agency group MSQ has appointed global tech leader Professor Dr Dominik Matyka as a non-executive director…
CTI Digital brings in top duo to boost leadership team
CTI Digital has bolstered its senior team with two key hires as the business gears up for growth following a…
Bossing it: Ditch the ‘tough’ image to be a better leader
Watch Lord Alan Sugar on BBC One’s The Apprentice and you may think that strength, dominance and bullishness are the perfect…
CMOs ‘must educate CEOs on true value of marketing’
Chief marketing officers are being urged to follow the mantra of “education, education, education”, to build stronger ties with their…
What does the future leader look like…if they do exist?
The future of work will bring a number of challenges, such as a digital talent shortage and the need for a strong employer…
Marketing bosses rank as some of the worst in the UK
The marketing industry is home to some of the UK’s worst bosses, with favouritism, poor people skills and unprofessional practice…