Brits want more relevant ads – but not using their data
Marketers are facing an uphill battle in their age-old quest to get closer to customers, with a new analysis revealing…
personalisation
Businesses ‘thrive or die’ over first-party data strategy
The customer engagement stakes have never been higher, with brand owners that use first-party data to drive their marketing seeing…
SMS: Who dares wins but get it wrong and it’s curtains
Brands are treading a fine line with their SMS marketing – including those who use WhatsApp – with well executed…
Lloyds Banking Group hires Ogilvy in agency overhaul
Lloyds Banking Group has appointed Ogilvy Experience as its new one-to-one and digital marketing agency, with a brief to build…
Marketers not feeling the love from senior management
As Valentine’s Day unfolds, it appears top UK marketers working are feeling decidedly unloved, with the vast majority (75%) claiming…
Real-time data critical to ‘surviving or thriving in 2023’
Retail, travel, hospitality, media and entertainment are the sectors most at risk from consumers tightening their purse strings, with shoppers…
Revealed: The optimum time and day for B2B emails
An analysis of more than 15,000 B2B campaigns and 50 million emails has revealed the most fruitful time for a…
M&S swoops for firm to boost online personalisation
Marks & Spencer is aiming to ramp up online personalisation by snapping up the intellectual property of fashion marketplace Thread…
Marketers’ drive to boost CX still facing huge barriers
Improving and investing in customer experience is the main priority for UK marketing decision makers in 2023, but they are…
Personalisation still proving a headache for marketers
Consumers are increasingly frustrated with the lack of personalised messaging they are receiving, with half irked by irrelevant content or…