Direct mail comes out of silo with Jicmail audit launch
The direct mail industry has received yet another boost with the official launch of the ABC-style measurement scheme – first…
ISBA
YouTube ad overhaul ‘biggest since platform launched’
Google is attempting to ease concerns over brand safety – and head off a highly damaging advertising boycott – by…
IPA calls on online giants to tackle video ad standards
The IPA has launched a scathing attack on Google’s YouTube and Facebook, claiming they are not doing enough to bring…
UK bodies publish GDPR ‘legitimate interests’ guidance
With the Information Commissioner’s Office stalling on its own consent guidance for GDPR, the Data Protection Network is offering marketers…
Agencies under threat as brands take control of CRM
Brand owners are increasingly ditching their reliance on agencies to manage their customer data and CRM strategies – and are…
Direct mail industry to launch ABC-style audit scheme
Royal Mail and Whistl are to join forces with the DMA, IPA and ISBA to launch a new scheme to…
ICO insists GDPR guidance will cover legitimate interest
The Information Commissioner’s Office has rubbish claims that it will not be issuing guidance on how companies can use so-called…
DMA joins forces in bid to demystify legitimate interests
The DMA has joined forces with ISBA, the Data Protection Network and cross-sector data protection specialists as part of plans…
Call for industry to prove benefits of data to public
Yet another survey exposing a wall of consumer bewilderment and mistrust about companies gathering personal data has sparked fresh calls…
Trade bodies sign up to DataSeal
DM information security scheme DataSeal has been expanded beyond the DMA membership to members of the IPA, ISBA and IPM…