‘Dame’ Donovan vows to fight for direct mail future
The “grande dame” of the direct marketing industry, Judith Donovan, has pledged to throw her weight behind a relaunched business group…
MarketReach
Royal Mail door drop plan gains ABC accreditation
Clients running door drop campaigns through Royal Mail will now be able to get their hands on independently audited figures…
Door drops ‘are the key to unlocking home sharers’
Brand owners are being told not to waste their marketing budgets on personally addressed direct mailshots if they want to…
How richer data has improved door drop targeting
As we spend more and more time checking our emails on smartphones, tablets and laptops, we’re all inundated by a…
SMEs hail the commercial value of direct mail
Nearly half of all small to medium-sized business now use direct mail as part of their marketing activity, with three-quarters…
Youngsters value direct mailings but rarely get them
It may be virtually impossible to find a young consumer who doesn’t spend hours glued to a digital device but…
Royal Mail pools direct marketing account into Lida
Royal Mail Group has consolidated its direct marketing account – including consumer marketing and business division MarketReach – into Lida following…
Royal Mail urges sector to join Child Rescue Alerts
Royal Mail MarketReach is joining forces with the charity Missing People to ask the marketing community to sign up to…
New IDM qualification taps into direct mail revival
The IDM is aiming to tap into the direct mail revival by launching the first ever professional qualification in the…
Critics silenced again as direct mail rises by 4.5%
Direct mail spend continues to defy all odds – and its critics – growing by 4.5% for the first half…