John Lewis brings in online personalisation platform
John Lewis is aiming to give customers a better online experience by ramping up the personalisation features on its johnlewis.com…
John Lewis
Buster is most engaging ad but M&S is mums’ fave
The mums have spoken, and it is Marks & Spencer’s Christmas ad featuring Mother Christmas has been voted the favourite…
Data-driven approach gives Buster the extra bounce
Buster the boxer may already be an online sensation – with even parodies featuring Donald Trump and Hillary Clinton emerging…
Festive cheer for John Lewis as loyalty cards pay off
John Lewis Partnership’s huge investment in loyalty schemes seems to be paying off after the retail group saw a 4.1%…
John Lewis to shell out £500m in digital overhaul
John Lewis is investing over £500m in its digital and data operations as part of a strategy which it hopes will see…
So here it is: John Lewis bigs up Age UK in Xmas ad
While charity marketers brace themselves for tougher regulations, John Lewis is aiming to ease the pain for Age UK, with…
£6.8bn spent online at Xmas
Chancellor George Osborne may be keen to use the snow as an excuse for the UK’s economic woes, but according…