Electric car marketers told to swerve green consumers
Car marketers are wasting their time – and their big budgets – by pushing their electric car brands to environmentally-friendly…
DunnHumby
Tesco brand advocacy scheme ‘the Orchard’ gets chop
Tesco is pulling the plug on an online customer data scheme, which encouraged up to 20,000 Clubcard members to trial…
DunnHumby boss Hay exits 16 months after sale fiasco
DunnHumby global chief executive Simon Hay is leaving the business just over a year after Tesco’s “farcical” attempt to flog…
£3.9bn Booker merger to spark Tesco data bonanza
Tesco data bosses will be licking their lips at the prospect of the £3.9bn merger with wholesale giant Booker –…
DunnHumby may feel the pinch from MarmiteGate
DunnHumby bosses will be keeping a close eye on the row between Tesco and Unilever and keeping their fingers crossed…
Dunn: Fixation with A* leaves UK at bottom of class
As students return to secondary schools across the country, Edwina Dunn is urging pupils – as well as parents and…
Getty raids DunnHumby for first global data chief
Getty Images has appointed its first global head of insight – recruiting DunnHumby strategy and planning chief Andrew Hamilton to…
Facebook brings in DunnHumby for major data push
Facebook has signed a deal with DunnHumby in the UK to build a major joint dataset in conjunction with its…
2015 Review of Year: a case of deal and no deal
It is fair to say the most talked about deal of 2015 was one that did not even take place,…
Guess who’s coming to dinner?
For an industry which some claim has virtually no public profile – other than being Public Enemy Number One –…