Precision Marketing reborn as Omnicom CRM division
Omnicom has created a new direct, data and digital marketing division – dubbed the Precision Marketing Group – to address…
Omnicom
Marco Scognamiglio sworn in as Rapp global boss
Rapp has confirmed the appointment of Marco Scognamiglio as global chief executive of the Omnicom agency, six months after he…
Rapp retains ScottishPower for smart meter roll-out
Rapp has beaten off all-comers to retain ScottishPower’s UK domestic and SME direct marketing account, which it has handled since…
Rapp eyes Far East growth with Chinese agency pact
Rapp is aiming to make major inroads into the burgeoning Chinese market by striking an alliance with independent CRM agency…
Scognamiglio to lead Rapp as Orlov falls on sword
Rapp has parachuted Marco Scognamiglio into the role of global chief executive following the resignation of Alexei Orlov, just hours…