Industry outrage at bulk mail hike
Royal Mail plans to hike bulk mail prices have been branded “outrageous” by the DM industry, after Postcomm paved the…
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Tourism Ireland hunts ‘influencers’
Tourism Ireland is the first company to sign up to a new social media analytical tool, called Inspire, which claims…
Rival post costs Royal Mail millions
Royal Mail chief executive Moya Greene has demanded a rethink on how much it can charge rivals to deliver their…
REaD Group forced to bury ad
The advertising watchdog has ruled that The REaD Group must ditch an ad for The Bereavement Register in which it…
Vital Beauty mailings under fire
The mail order firm behind the Vital Beauty brand is facing a new probe despite cast-iron assurances to the Office…
ASA probes death data bust-up
The Advertising Standards Authority is set to rule on whether The REaD Group can claim that its Bereavement Register is…
Reasons to be cheerful, part 1, 2 and 3
“Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as…
Clients get input on Royal Mail sale
Brand owners are being urged to have their say on the future of Royal Mail by submitting their views on…
Renault Clio Driving Test mailer
It has been a tough year for carmakers, and the people charged with selling them. Toughening economic times, massive product…