Review: Cavers on…Christmas
Being Scottish, and a renowned scrooge, I used three very simple measures to judge this year’s Christmas ads – did…
Reviews
Review: Gary Brooks on…Milka
Asking to change the format of the product. It’s a surefire way of generating a dismissive wave of the hand…
Review: Andy Bryant on…Jaguar
There has been a lot of discussion in the branded content community since Jaguar launched the full-length version of its…
Review: Richard Morgan on… Ikea
I always look for a TV ad to be the start of a great experience. The door needs to be…
Review: Cavers on…Smoking Kid
The great thing about our 24/7/365 connected world is the ability to see some stunning campaigns from around the world…
Review: Xanthos on… Thomson
This year I didn’t receive as many Christmas cards through the post. Annoyingly though, I did get quite a few…
Review: Neil Francis on… Fab.com
It’s that time of year again. The time of year when your letterbox and inbox gets stuffed to the gunwhales…
Review: ‘That Calls for a Carlsberg’
The problem with global campaigns is they are not always as global as you think they can be. A great…
M&S augmented reality, by Profero
This week I saw The Sun had launched an augmented reality map of the Olympic Park, and it reminded me…
Mini Store, by DDB Paris
Car brands know that a test drive is the single most influential experience they can give a consumer to trigger…