BT becomes launch client for 100% recycled posters
Outdoor specialist Posterscope has launched 100% recycled and recyclable 48 and 96 sheet roadside format posters, with a new nationwide…
climate change
Brands urged to do more as Brits dismiss green claims
Brits are growing increasingly wary of brands’ environmental claims, with almost half (48%) saying they do not trust companies to…
Green-obsessed GenZers have biggest digital footprint
Generation Z might expect brands to prove their environmental credentials – as well as their purpose, and diversity, equity and…
EcoSend offers AI-driven email subject line generator
Email marketers looking for that “killer” subject line to get consumers clicking on their message are being offered a new…
Royal Mail blitz calls on marketers to be ‘carbon smart’
Royal Mail’s MarketReach is taking a fresh approach to encourage more brands to embrace direct mail with a new campaign…
We’re lagging behind on green agenda, CMOs admit
Marketing professionals have admitted the industry is way behind other sectors when it comes to understanding and embracing the sustainability…
Sky Zero Footprint Fund targets brands and agencies
The Sky Zero Footprint Fund, the £2m scheme established to help brands accelerate their sustainable initiatives and inspire behavioural change…
GoSquared team opens green email marketing platform
Brand owners are being targeted with the launch of a new “climate-conscious” email marketing platform which has been launched in…
Care in the community: Brands urged to mend society
Brand owners might be working hard on everything from saving the planet to tackling diversity, equity and inclusion but they now…
Royal Mail unveils Sky Zero ‘send it greener’ campaign
Royal Mail is aiming to show just how environmentally friendly it is with the launch of a new campaign, encouraging…