Direct mail budgets hold firm as adspend hits £22.2bn
Direct mail continues to prove its mettle within the UK marketing mix, helped by a strong performance in Q3 2017,…
mobile marketing
Charities losing cash as most have no app payment plan
The charity sector’s digital skills crisis is well documented but this dearth of expertise is also losing them potential funds…
Marketers ‘to blame for drop in UK productivity levels’
Many factors have been cited for the fall in UK productivity – from low capital investment and poor skills to…
DMA Awards boosts equality as Glazer becomes chair
The DMA has reinforced its commitment to promoting equality across the direct marketing industry by signing up WACL president Kerry…
Hipperson takes on chairman role at Immedia Group
Immedia Group, the AIM-listed digital audio content company headed by DJ Bruno Brookes, has appointed former DM agency chief Tim…
Online ads targeting women ‘fall way short of the mark’
Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns…
John Lewis appoints Eagle Eye to digital marketing brief
John Lewis is planning to ramp up its mobile strategy after bringing in Eagle Eye – the real-time digital promotions…
Rampant mobile helps digital spend break £10bn barrier
Fresh evidence has emerged that the concerns over the effectiveness of digital advertising, as well as the current ad placement…
Former Mindshare chief joins IAB as Mew makes mark
The new boss of online advertising trade body IAB UK is continuing to shake up the top team with the…
Rise in mobile ad-blocking ‘make IAB claims nonsense’
Adblock Plus has rubbished IAB UK claims that take-up of the software has plateaued, insisting that it has failed to take…