Crank it up: Skint Brits forced to fix their own motors
The return of 1970s Britain is almost complete; everyone is either on strike, skint or both and now it seems…
car marketing
Vauxhall chief nets Citroën UK head of marketing role
Citroën UK has appointed former Vauxhall head of marketing and communications Clare White as its new marketing director, succeeding Nicola…
Motorway ad run off the road by rival We Buy Any Car
Online used car service Motorway has been forced to ditch its claim that customers “could get up to £1,000 more”…
Volkswagen drafts in Google chief to head up marketing
Volkswagen has appointed a top Google executive to become chief marketing officer at its passenger car business, succeeding Jochen Sengpiehl,…
Grrr: ‘Irresponsible’ Toyota speeding ad forced off road
The & Partnership’s big creative idea to promote the “heart-pumping excitement of the Toyota GR Series” has hit the hard…
Sacré bleu, car ads in France must promote walking too
Pan-European car marketing campaigns are set to get lot more complex with the introduction of new legislation in France which…
GM signs deal to train its marketers to be ‘best in world’
General Motors has signed a major deal with online learning provider Circus Street to provide a worldwide marketing upskilling programme…
VCCP triumphs in pitch for online car portal Cinch
Cinch, the online used car marketplace which recently raised £1bn in private capital to accelerate its growth across UK and…
Aston Martin F1 team revs up fan engagement platform
The Aston Martin Cognizant Formula One Team, which marked the return of the Aston Martin brand to Grand Prix racing…
Ferrari puts AWS in the driving seat for AI and analytics
Ferrari, the luxury car brand driven by Arnold Schwarzenegger, Lindsay Lohan and Nicolas Cage – as well as the Kardashians…