Clients urged to get creative to cure ‘banner blindness’
Advertisers are wasting billions of pounds each year on banner advertising by failing to make ads stand out from the crowd, leading…
creative
Škoda drafts in FCB to handle global creative activity
Škoda has appointed FCB as its new global creative lead agency following a four-way pitch, with a brief covering major…
VCCP hires Marketing Store creative for top retail role
VCCP London is further expanding its retail experience team with the hire of a new creative director to st within…
Ogilvy in top spot as DMA Awards shortlist is revealed
Ogilvy UK has once again emerged as the agency to beat at this year’s DMA Awards, securing 31 finalists on…
Imagination boosts creative team as Lidbury returns
Imagination, the brand experience agency, has recruited a new executive creative director for the UK and Europe as part of…
‘Creative SAS’ Ian Haworth signs for McCann Enterprise
Former Wunderman and Rapp global creative chief Ian Haworth has joined McCann Enterprise, the corporate and B2B division of McCann…
Dentsu Creative recruits UK chief experience officer
Dentsu Creative, the group’s new global experience network formed by uniting agencies including DentsuMB, 360i, Isobar and Whitespace, has drafted…
Next 15 swoops on Engine UK with £77.5m acquisition
Next 15 Communications Group, the consultancy behind Elvis and Planning Inc, has swooped on Engine UK to complement its data-driven…
Firms willing to pay over the odds for top freelancers
With concerns growing over the “great resignation”, and companies struggling to find suitable candidates, freelancers are witnessing huge demand, with…
AI technology now ‘better at copywriting than humans’
Businesses are entering a new era for copywriting, where humans are no longer needed to write about mundane content, according…