Jingle all the way: Xmas bonus pushes spend to £29.3bn
The UK is still on course to achieve the fastest advertising recovery of any major European market this year –…
budgets
Messy briefs ‘putting the skids on a third of ad budgets’
Marketers’ shoddy briefing practices not only leave agencies in the dark about what their clients want, they also lead to…
Marketing budgets still on life support in the Covid ward
Anyone searching for signs of a “Covid bounce” in the marketing industry might want to look away now; Gartner reports that…
Put your foot down: Brands gear up for road to recovery
Marketers are finally feeling bullish about a post-Covid boom, and, despite the latest IPA Bellwether Report revealing a further decline…
Brands fatten up ad budgets for ‘oven ready’ Boris
Boris Johnson’s “oven ready” Brexit deal could yet prove half-baked but the advertising and marketing industry has certainly swallowed it…
Marketing spend given ‘kiss of life’ as growth returns
Marketing budgets appear to have come out of the doldrums – in the short term at least – with the…
Direct mail witnesses the highest growth since 2011
Direct mail spend put in its strongest performance for nearly six years in Q3 2017, growing by 5.9% over the…
Firms predict DM spend will return to good old days
Brand owners believe that 2017 will be the year when direct marketing finally sees a return to the good old…