Wunderman Thompson wins Virgin Red expansion brief
Virgin Group rewards scheme Virgin Red has appointed Wunderman Thompson to handle its marketing account, including CRM, creative and strategy…
CRM
Recruitment crisis deepens as job applicants dry up
The marketing industry’s talent crisis has been laid bare in a new report which reveals that there have been just…
Tinnitus charity rings changes with rebranding initiative
The British Tinnitus Association – the only charity in the UK dedicated to supporting those who live with the condition…
McCarthy Stone appoints Ogilvy UK as first CRM agency
Retirement housing developer McCarthy Stone has appointed Ogilvy UK as its first full-service customer experience agency following a competitive pitch…
NHS steps up recruitment with real patient stories
NHS England is launching a major recruitment drive using real patient stories to provide an inspiring account of daily life…
Specsavers builds platform for marketing optimisation
High street optician Specsavers is turning to data science techniques to transform its marketing mix optimisation strategy and build a…
Wunderman retains Samsung pan-Euro CRM business
Global tech giant Samsung has reappointed Wunderman Thompson UK to handle its pan-European CRM account following a competitive statutory review….
Bet365 kicks off major overhaul of CRM operations
Bet365 has ramping up its customer marketing, with the gambling company appointing its first third-party vendor to handle CRM operation by…
Salesforce and WhatsApp unite for messaging platform
Salesforce and Meta-owned WhatsApp have sealed a strategic partnership allowing brand owners to connect directly with their customers on their mobile…
TMW nets CRM task for DAZN sports streaming service
Global sports streaming service DAZN has appointed TMW Unlimited to a six-month project to refresh the company’s CRM programme globally,…