Ad watchdog plans AI unit to hunt down the rogues
The Advertising Standards Authority is ramping up its use of data science and artificial intelligence by building an in-house team…
influencer marketing
Love Island star scorched for misleading fake tan post
Love Island may have brand owners drooling at the prospect of getting their messages in front of a younger audience…
Artefact UK scoops brief for superfood brand Chaga Life
New independent superfood brand Chaga Life – the health drink of choice for actress Jaime Winstone and entrepreneur Meg Matthews…
How you can protect your brand from influencer fraud
With Kylie Jenner named as the youngest billionaire in the world by Forbes, the millennial dream of becoming a full-time…
CMA forces celebs into flagging up paid endorsements
The Competition & Markets Authority (CMA) has secured formal commitments from 16 celebrities – including Ellie Goulding, Rita Ora and…
Year Ahead: Time to tackle influencer marketing fraud
Influencer marketing is still in its infancy in comparison to other digital marketing tactics. However, despite this, it is predicted…
TMW Unlimited brings in influencer marketing chief
TMW Unlimited is beefing up its senior team with the appointment of a new chief to develop the agency’s social…
CMA launches probe into social media endorsements
The social media celebrity endorsement gravy train could soon hit the buffers after the Competition & Markets Authority revealed it…
Social media influencers? Bah, we trust pals the most
When it comes to working out what motivates UK consumers to refer brands to friends and family, you can forget…
Pets at Home goes animal crazy with social media stars
Everyone knows that social media would be a poorer place without animal antics but retailer Pets at Home has gone…