WARC/AA report reaction: Time to tackle the big issues
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that, despite a few bright spots, the industry is still…
Warc
Adspend hits £34.8bn despite tarnished golden quarter
The UK’s ad market defied a major slowdown in the second half of 2022 – including a disastrous golden quarter…
Search revolution gives marketers $350bn headache
Search marketing is on the verge of one of its most significant shake-ups since Google first introduced its sponsored keyword…
WARC/AA report reaction: Don’t play it safe, be brave
New figures from the latest Advertising Association/WARC Expenditure Report are a mixed bag, with the ninth consecutive quarter of growth…
Industry faces headwinds but blue skies are coming
The UK advertising and marketing industry has recorded its ninth consecutive quarter of growth yet is now facing up to…
Marketers get in shape to do ‘more with less in 2023’
The next 12 months are set to usher in a new pattern for global advertising investment, with marketers re-evaluating their…
Where will we be in 2023… with marketing spend?
This time last year, the UK marketing industry was still on course to achieve the fastest advertising recovery from Covid…
Marketers ‘must drive transformative change in 2023’
Marketers are being forced to rewrite their strategies as they brace themselves for the impact of the recession, audience fragmentation…
WARC/AA report reaction: Time for ‘smart marketing’
While the Qatar World Cup might have its knockers, for the advertising and marketing industry the global competition is set…
Beautiful gain: £10bn World Cup and Xmas bonus looms
The UK advertising and marketing industry continues to defy the odds and is forecast to grow by 9.2% in 2022…