Stop treating algorithms as the only answer to SEO
The wealth of data on offer to marketers is unprecedented. The accessibility of analytics tools such as Google Search Console…
search marketing
Lovehoney spanks Google over SafeSearch site block
Sex toy specialist Lovehoney has attacked the new Google SafeSearch feature – and accompanying changes to the Google search algorithm…
‘Worst Ad’ exposes $60bn wasted on search marketing
Martech company Bango claims to have launched “The Worst Ad Campaign in the World” on a remote poster site in…
Merkle secures top marks in University of London win
The University of London is aiming to ramp up its customer communications and engagement strategy to promote the institution’s online…
Data silos mean UK firms ‘waste £730m’ on paid search
UK businesses wasted an estimated £728.9m on paid online search last year alone, due to a failure to implement a 360-degree view…
Viagogo plummets as Google dumps ads in the sin bin
Controversial secondary ticketing giant Viagogo has already crashed down the online search rankings just 24 hours after Google revealed it…
Don’t be blinkered to the data issues of ‘see, snap, buy’
It has long been recognised that a picture is worth a thousand words – a view reinforced by MIT research…
Epiphany recruits top duo to boost data and planning
Jaywing-owned search specialist Epiphany has expanded its senior team hiring two former media agency chiefs to focus on the company’s…
Epiphany to power online blitz for green energy firm
The sustainable and renewable energy firm behind high profile sites including MediaCityUK and the King’s Cross development is aiming to…
Agencies pay high price for SEO ‘smoke and mirrors’
Digital and direct marketing agencies are finding out to their cost that they can no longer kid clients that their…