John Lewis, Disney, Tekla, Lidl, Le Chameau: Festive feast
For many, the build up to Christmas only really begins once the John Lewis festive spot lands, so it is…
TV advertising
Fresh call for ‘urgent’ crackdown on betting advertising
The Government is being pressed to take “urgent action” to protect the public – especially children – from gambling harms,…
Tesco, O2, Starbucks, Harvey Nicks, Barbour: Xmas spirit
With Christmas Day just six weeks away, those new festive spots just keep on rolling in, as the festive battle…
Ross Kemp powers up smart meters for Smart Energy
One-time-hardman-turned-investigative-TV-reporter Ross Kemp has switched his focus to the controversial promotion of energy smart metres, bigging them up for Smart…
Marketers must tackle C-suite doubters to win influence
Marketers are being urged to launch their own internal marketing campaigns to persuade their C-suite colleagues of the true value…
Chelsea, Cadbury, M&S, Matalan, Smyths: Let it snow
Oh, the weather outside might not yet be frightful, and fire is not on, let alone delightful, but brands want…
Brands set to splash £10.5bn on festive advertising blitz
Advertisers are expected to spend a record £10.5bn during the festive season, marking a 7.8% increase from last year’s spend…
Flash a-ah: P&G Dust Magnet ad gets clean bill of health
The latest TV ad for Procter & Gamble’s Flash Dust Magnet might be cheesy, even annoying, but according to the…
Boots, Post Office, Lidl, Coca-Cola, Lego: Deck the halls
Anyone who is already bored of 2024’s Christmas campaigns, complete with gnomes, giants, elves, tinsel and large tables of festive…
Kantar reveals top trends for marketers to survive 2025
Marketers seeking help in devising their strategies for the new year have been given a boost with the release of…