Outdoor ads back in business as Covid rebound begins
The out of home advertising industry has witnessed a 277% year-on-year rise for April to June 2021, the strongest quarterly…
digital outdoor
Coming to a screen near you: 3D posters spring to life
The outdoor advertising industry is pinning its post-pandemic hopes on new, simplified “3D posters”, which have already been trialled by…
Digital outdoor market ‘to be worth $55bn in 5 years’
The digital out of home advertising sector suffered more than most during the pandemic as consumers were forced to stay…
Asda pumps fuel data to get motorists to the forecourt
Asda has become the first supermarket brand to sign up for Posterscope’s “Ecos Now” programmatic platform to drive awareness of…
Customer data to boost value of location ads to $163bn
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
Brands to double spend on ID data solutions to €4.1bn
Brand owners will be forking out over €4.1bn (£3.5bn) a year in Europe to help identify customers and prospects while…
Clients offered realtime slots for digital outdoor ads
Outdoor media specialist Posterscope is launching a new trading platform which it is claimed enables the planning, purchase and activation…
Brands offered ‘instant’ digital outdoor advertising plan
With an eye on retailers who have been given the green light to reopen, outdoor specialist Posterscope is launching a…
Hundreds sign up for Ocean Outdoor Covid-19 ad fund
SMEs across multiple sectors – including food and beverage, direct to consumer, health and wellness, leisure, tech and B2B –…
Outdoor giant opens £10m free ad space fund for SMEs
Out of home advertising giant Ocean Outdoor is aiming to come to the rescue of small businesses whose operations have…