EcoSend offers AI-driven email subject line generator
Email marketers looking for that “killer” subject line to get consumers clicking on their message are being offered a new…
AI
Brands risk backlash as consumers balk at AI stampede
Businesses worldwide are embracing the potential for artificial intelligence to provide personalised customer experiences, but customers remain sceptical, with data…
Search revolution gives marketers $350bn headache
Search marketing is on the verge of one of its most significant shake-ups since Google first introduced its sponsored keyword…
ICO bares teeth in battle for regulation of AI industry
The Information Commissioner’s Office has waded into the row over the regulation of artificial intelligence, insisting it will come down hard on…
British children at risk of being the AI dunces of Europe
The Government will have to go back to school – quite literally – to achieve its aim of making the…
Salesforce adds ChatGPT to Slack messaging service
Salesforce has joined forces with OpenAI to add ChatGPT to its workplace messaging platform Slack in a move which it…
CMOs join stampede for ChatGPT as FOMO escalates
Marketing chiefs are chomping at the bit to jump on the ChatGPT bandwagon, with most viewing generative AI applications as…
DunnHumby tool predicts perfect price promo combo
Tesco-owned data insight company DunnHumby is launching a new tool in the UK which it claims is capable of forecasting…
Spooner on…should copywriters worry about ChatGPT?
The wind screeches along glamorous, crack-dealer haunted, downtown Blank Street BN1, stirring the skittering skeins of tangled paper and plastic,…
Top brands adopt AI analytics to slash carbon and costs
Major restaurant, pub and takeaway chains – including Burger King, KFC, Côte, Fuller’s, Marston’s, McDonald’s and Fridays – are turning…