How to choose the right partner for second-party data
Companies struggle to know their customers. This is the harsh reality for all marketers. Achieving a full view of their…
LiveRamp
LiveRamp plots expansion with launch of B2B division
LiveRamp, the company which rebranded from Acxiom Holdings following the sale of its marketing services business to IPG, is expanding…
Why brands are streaming to advanced TV advertising
The rise of on-demand streaming services has completely disrupted the television industry and the way in which content is consumed….
Why brands must get to grips with identity resolution
Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the…
Acxiom brand lives on as IPG completes £2.3bn deal
Interpublic Group has finally completed the $2.3bn (£1.7bn) acquisition of Acxiom’s Marketing Solutions business and has confirmed it will operate…
Omnicom links LiveRamp and Experian for data platform
Just days after IPG bought Acxiom, rival Omnicom Group is aiming to prove its own data-driven credentials with the launch…
LiveRamp makes senior hires as UK growth continues
Acxiom-owned LiveRamp has made two senior UK appointments following what it claims has been dramatic growth in demand for its…
Acxiom rolls out LiveRamp service in UK and France
Acxiom-owned LiveRamp is finally launching its so-called “data onboarding” service in the UK and France to meet what it claims…