Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…
IAB
‘Dismay’ as EU chief calls for ban on targeted online ads
Brussels’ top data protection cop is calling for a ban on targeted advertising based on online users’ digital activity, in…
Industry insists climate dwarfs Covid in new rallying cry
Advertising and marketing companies are being urged to commit to achieve net zero carbon emissions by the end of 2030…
Industry pounds Govt plan to ban junk food ads online
The advertising and marketing industry is calling on the Government to scrap plans for a total ban on online ads…
Uproar as ICO axes adtech probe into Google and IAB
The Information Commissioner’s Office is facing a new threat of legal action following the decision to scrap its investigation into…
Belgians rule IAB’s adtech system is in breach of GDPR
Privacy campaigners have claimed a major victory in their war against the adtech industry’s “abuse” of consumers’ data rights, following…
Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…
DMA and IAB fail to join industry climate change action
The Advertising Association is aiming to show that the industry is indeed concerned about the growing environmental crisis with the…
Digital ad body acts over ‘mass unlawful use of data’
The Internet Advertising Bureau UK has finally committed to bring advertisers in line with legislation covering realtime bidding, over six months after…
Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…