Acxiom backs GDPR solution to adtech’s data crisis
Data giant Acxiom has thrown its hat in the ring to try to find a solution to the adtech realtime…
Acxiom
IPG ties Acxiom and Cadreon for martech ‘revolution’
Interpublic Group is eyeing a major wedge of the martech market with the launch of a new “marketing intelligence engine”,…
Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally agreed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
LiveRamp plots expansion with launch of B2B division
LiveRamp, the company which rebranded from Acxiom Holdings following the sale of its marketing services business to IPG, is expanding…
IPG hails Acxiom deal as key driver for future growth
Interpublic Group claims the recent acquisition of Acxiom has given it a major competitive advantage and is already paying dividends…
Privacy group calls for probe of seven data companies
Just days after the Information Commissioner’s Office revealed it was planning to audit a number of UK data companies, Privacy…
Acxiom secures major new deal with Heathrow Airport
Acxiom has strengthened its relationship with Heathrow Airport by signing a multi-year extension to its current deal, expanding the provision…
Acxiom brand lives on as IPG completes £2.3bn deal
Interpublic Group has finally completed the $2.3bn (£1.7bn) acquisition of Acxiom’s Marketing Solutions business and has confirmed it will operate…
Omnicom links LiveRamp and Experian for data platform
Just days after IPG bought Acxiom, rival Omnicom Group is aiming to prove its own data-driven credentials with the launch…
Neil Matthews quits Sony for new privacy consultancy
Sony privacy chief Neil Matthews – the former global marketing data protection and privacy manager at Dell and head of…