Economist returns to TV with first programmatic ad
The Economist is marking its return to TV advertising as part of a programmatic strategy which sees the publisher’s subscriber…
Proximity London
Specsavers hires Proximity as its first CRM agency
Specsavers has appointed Proximity London as its first dedicated direct marketing agency following a mammoth pitch process which kicked off…
Proximity’s Hope Locker makes splash for WaterAid
As the fall-out over charity marketing refuses to die down, Proximity London has come up with a novel fundraising idea,…
Treacy back on Škoda as VW appoints Proximity
Volkswagen Group has brought the curtain down on Škoda’s 14-year relationship with AIS London by appointing Proximity London to handle…
Proximity chief Whale nets top role at Dare owner
Oliver Group, the company which recently bought digital agency Dare, has recruited Proximity London chief Sharon Whale as its new…
UK agencies bag 14 Caples Awards
UK agencies have picked up 14 gongs at the John Caples International Awards, including one gold, three silvers and 10…
Ward and Phillips launch start-up
Speculation that Chris Ward and Amanda Phillips were joining forces to launch a new agency has proved correct, with the…
National Trust For Ever, For Everyone
George Smith (of Smith Bundy fame), the Simon Cowell of the charity world, once said to me. “We have a…
Baber Smith hires Proximity chief
Baber Smith has appointed Proximity London director of client services and managing partner Emma Rush as managing director, following the…
Proximity appoints head of content
Proximity London has recruited digital copywriter Tim Bax as head of content for the agency; an appointment which it claims…