Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
programmatic
Irish data regulator launches inquiry into adtech giant
The Irish Data Protection Commission has finally launched an investigation into US adtech giant Quantcast for potential breaches of GDPR…
Farmdrop signs up as first client for HurdlGram mail
Farmdrop, the ethical online grocery service which sources its products from local farmers, fishermen and other producers for consumers in…
Programmatic shrugs off GDPR as spend climbs again
Claims that programmatic advertising is in breach of GDPR have failed to halt the behavioural ad juggernaut, with the vast majority…
New entrant targets programmatic direct mail market
Royal Mail is facing its first competitor in the programmatic direct mail sector with the launch a new service, HurdlGram,…
ICO taps up industry for probe into programmatic ads
The Information Commissioner’s Office is calling on the adtech industry to help it determine how best to police the programmatic…
Harman exits Royal Mail following top-level shake-up
Royal Mail Group managing director of media Jonathan Harman has left the postal giant by mutual consent as part of…
Sorrell strikes $150m deal for programmatic ad firm
Sir Martin Sorrell’s new venture S4 Capital has secured its second acquisition with the purchase of programmatic ad firm MightyHive…
Data fears dominate in fresh call for adtech crackdown
In the same week that Unilever threatened an online ad boycott and Google finally launched its much-hyped ad blocking service,…
Merkle promotes chief to spearhead agency operations
Merkle has promoted former Periscopix chief Thomas Byrne – who joined when the data-driven marketing giant acquired the business in…