Big data to shrink as Covid fuels end of data munchers
The age of big data is finally drawing to close, with Gartner predicting that, by 2025, almost three-quarters (70%) of…
Gartner
Dear [name in here]: Tech go-slow ‘hits personalisation’
Gartner’s 2019 prediction that personalised marketing would be dead as a Dodo within five years might have been greeted with…
Marketers ‘must crack on with Covid-19 battle plans’
Marketing chiefs must roll up their sleeves and crack on with preparing their companies for coronavirus disruption if they want to build…
Never mind Gartner’s doom, personalisation’s rare now
Gartner’s controversial prediction that brand owners will abandon personalisation in their droves by 2024 has been blown out of the…
Why CMOs are putting their faith in digital and data
The chief marketing officer instruction to drive growth shows no sign of letting up, with good reason. No one role…