Asda hires Mann to develop data-driven approach
Asda’s price-cutting strategy could soon be a thing of the past amid plans to put data at the heart of…
Clubcard
Holy smoke – Tesco cocks up Batman film promotion
Tesco bosses have been left red-faced after a bungled Clubcard promotion offered shoppers extra points for buying a copy of…
Tesco Bank hunts data chief as group revival rolls on
Tesco’s banking division is aiming to recruit its first ever chief data officer as part of plans to place greater emphasis…
Tesco expands PayQwiq mobile payment trials
Tesco is pushing ahead with trials of its PayQwiq mobile payment service by extending it to more than 600,000 customers,…
Clubcard trails rivals as mobile loyalty takes off
For once Tesco Clubcard – often hailed as being at the cutting edge of customer strategies – seems to have…