Experian data chief joins EasyJet for DM ‘dream team’
EasyJet has made good on its pledge to be a purely data-driven business by implementing a senior marketing team with…
EasyJet
EasyJet overhaul sparks hunt for first chief data officer
EasyJet is aiming to bolster its use of data by bringing in a new chief data officer to lead its…
Digital and CRM soar but external shocks hit EasyJet
EasyJet has bigged up its digital and direct marketing strategy, but has had to admit that “external shocks” – including…
EasyJet embraces AI as data strategy takes flight
EasyJet is hailing its use of artificial intelligence across the business, from managing its flights schedule to boosting its new…
Havas Helia on alert as EasyJet launches CRM review
Budget airline EasyJet has launched a review of its pan-European CRM account, held by Havas Helia for the past seven…
Publicis Dialog scrapped in UK
Publicis Dialog has been axed in the UK after more than 13 years as the group’s direct marketing agency, following…