Asda drafts in ex-Aldi chief to head up marketing team
The UK supermarket marketing wars have taken another twist, with Asda bringing in Adam Zavalis – who has had two…
Asda
Sapient nets major rebuild of Asda online shopping hub
Asda has handed the digital transformation of its online grocery business to Publicis Sapient, as the supermarket giant aims to…
Top Elf: Asda’s Buddy shines as John Lewis ad bombs
Brand owners have been forced to tread a fine line for their 2022 Christmas ads, with the cost of living…
Game on as Asda launches activity for new loyalty club
Asda is launching a new ad campaign to support the roll out of its first loyalty programme, Asda Rewards, to…
Asda expands loyalty scheme to combat ‘tough times’
Asda is rolling out its loyalty programme to all stores across the UK and online following a successful trial in…
Asda links with University of Leeds for data partnership
Asda has joined forces with the University of Leeds for a strategic data partnership, designed to better understand pressing societal…
Asda chief Farren goes back to KFC after just 11 months
Asda’s chief customer officer Meg Farren is quitting her role after only 11 months in the job to return to…
Asda brings in Salesforce for data-driven retail scheme
Asda has signed a major tech deal with Salesforce as part of plans to build a 360-degree view of its…
Asda picks Eagle Eye – and Tesco skills – for loyalty trial
Asda has turned to the company backed and run by former Tesco chiefs Sir Terry Leahy and Tim Mason to…
Asda data insight platform targets shoppers and brands
Asda is implementing a new data insight platform to enable the UK supermarket giant and its FMCG suppliers to boost data-driven…