Ford swerves ad ban as ASA slams the brakes on probe
Car giant Ford has been given the green light to “keep calm and carry on” advertising its All-Electric Explorer model…
car marketing
TMW Unlimited wins brief to steer Suzuki GB business
Japanese car giant Suzuki has appointed TMW Unlimited to handle its integrated creative, content and CRM account just two months…
BMW and MG ads outlawed in ASA ‘greenwashing’ blitz
Car giants BMW and MG Motors have both been forced to pull online ads over misleading environmental claims, as the…
Nissan GB appoints marketing chief from AutoTrader
Nissan GB has raided Auto Trader to appoint its new marketing director, Fiona Mackay, who will lead the car firm’s…
Peugeot pools ad account to lead charge into EV sector
Peugeot has consolidated its advertising business across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific and made Accenture Song as…
‘Cool’ Range Rover ad forced off the road for speeding
Range Rover’s social media team have found themselves dumped on the side of the road after sending out a tweet which…
BP lures Lidl chief to lead Euro retail marketing drive
BP has poached Lidl marketing chief Claire Farrant, credited with playing a crucial role in expanding the retailer’s market share…
Hyundai and Toyota ad bans put car brands on red alert
Major car brands have been sent a warning shot over how they advertise their electric vehicles following a double ruling…
Havas CX Helia fires up drive for EV fuel card specialist
Electric vehicle fuel card specialist Allstar UK has appointed Havas CX Helia to its marketing business, following a competitive pitch,…
Škoda drafts in FCB to handle global creative activity
Škoda has appointed FCB as its new global creative lead agency following a four-way pitch, with a brief covering major…