Google U-turn reaction: ‘No time to sit back and relax’
Google’s decision not to scrap third-party cookies in Chrome has come as a shock to some, and as an inevitablity…
Marketers rejoice as Google axes plans to ditch cookies
Google has performed one of the biggest U-turns in recent history by scrapping plans to ditch third-party cookies in its…
Personalisation fears grow despite 4 years of warnings
Marketers might have had 4½ years to get ready for Google to pull the plug on third-party cookies – the first…
Why ‘Google leaks’ should turbo-charge SEO strategies
When ‘Google leaks’ occurred back in May, it might have prompted SEO experts to hit the panic button. The deluge…
Most marketers still fearful of the post-cookie world
It might seem as though Google’s third-party cookies have been crumbling longer than the Acropolis in Athens but most marketers…
Google faces UK trial over £13.6bn adtech market abuse
The UK’s Competition Appeal Tribunal has given the green light to a group of online publishers to pursue their £13.6bn claim…
Google under fresh attack over SEO news site block
The company behind the world’s largest online shopping community has called out Google for anti-competitive behaviour amid claims the tech…
£13.6bn claim against Google adtech abuse opens
A group of media owners and advertisers are heading to the UK Competition Appeal Tribunal today to open their legal…
Cookie delay: ‘Don’t wait for Google, find new tools now’
News that the Competition & Markets Authority has forced Google to put back the demise of third-party cookies for a…
Acxiom unveils another tool for post-cookie marketing
Acxiom is bolstering its efforts to step into the breach created by the demise of third party cookies, with a…