Publicis eyes content boom with AI-driven PX platform
Publicis Groupe is launching a new data-driven content platform, which it insists is a next-generation tool dedicated to accelerating omnichannel…
Publicis
Birds Eye launch client for ITVX tool powered by Epsilon
ITV is bolstering its data-driven addressable advertising on the ITVX platform through a partnership with Publicis Media which it is…
Sapient nets major rebuild of Asda online shopping hub
Asda has handed the digital transformation of its online grocery business to Publicis Sapient, as the supermarket giant aims to…
Firm behind Royal Match hands media to Spark Foundry
Dream Games, the mobile gaming firm behind the best-selling Royal Match video game, has handed its multimillion pound UK media…
Publicis eyes data and digital firms as M&A pays off
Publicis Groupe says it is looking for more bolt-on acquisitions after hailing the growth of its digital and data-driven businesses…
Vonnie Alexander nets AAR job as Spong switches role
Kitcatt Nohr Alexander Shaw co-founder Vonnie Alexander has joined intermediary AAR to take on its CRM and customer experience brief,…
Abrdn awards performance marketing task to Starcom
Investment firm Abrdn – formerly known as Standard Life Aberdeen – has handed its UK and EMEA performance marketing brief…
Digitas UK scoops BT and EE business without a pitch
Publicis has strengthened its grip on the BT and EE marketing account, with Digitas UK scooping the customer marketing business…
Publicis buys online shopping insight giant Profitero
Publicis Groupe is ramping up its online shopping offer with the €200m (£168m) acquisition of leading SaaS global ecommerce intelligence…
Dentsu axes Russia; Omnicom ‘still assessing’ situation
Dentsu International has joined the growing exodus of marketing services companies and global brands from Russia in protest at the…