Old Jamaica opens ‘farewell’ campaign as axe looms
Old Jamaica, which is claimed to be the UK’s favourite ginger beer drink, is running a novel campaign to say…
food and drink
Deliveroo runs first TV spot for expanded loyalty club
Deliveroo is bigging up its loyalty programme, Deliveroo Plus, in the first campaign for its new global brand platform “Now…
Ogilvy feasts on Valeo Foods brief for brand expansion
Valeo Foods UK, the Irish multinational behind Kettle Chips, Rowse Honey, Batchelors and Jacob’s, has appointed Ogilvy UK as its…
Pret A Manger shake-up fuels exit of global insight chief
Pret A Manger global director of data and insight Matt Lovell is leaving the business after three and a half…
Indian foodie brand Geeta’s picks agency for expansion
Geeta’s, the Indian food brand behind the Premium Mango Chutney, has appointed a new agency to deliver its mission to…
Students to splash £1bn on food and drink in 6 months
Food and drink brands could be in for a £1bn bonanza in the next six months, with Gen Z consumers…
Heineken offers free pints for Euro 2024 goal spillages
Heineken is targeting over-exuberant football fans by protecting them from unavoidable beer spillages during goal celebrations or close calls, with…
Heineken cider brand Inch’s cooks up influencer push
Heineken UK brand Inch’s Cider is aiming to prove that locally sourced ingedients ultimately taste better in a new influencer-led…
Haygarth to turn up the heat on Warburtons marketing
Warburtons, the Bolton bakery which can trace its roots back to 1876, is aiming to take a 21st century approach…
Hovis goes back up North for new ad with old strapline
Hovis has appointed a new roster of agencies spanning creative, media, PR and social as the brand plots its return…