Atomic to fire up new strategy for Greater Anglia brands
Train operator Greater Anglia and its subsidiary Stansted Express are overhauling their marketing activity after reappointing integrated creative agency Atomic…
travel and leisure
‘Barking mad’ Visit Wales tourism push targets dogs
Visit Wales is taking a novel – or some might say barking mad – approach to showcasing the country as…
Tui bolsters data strategy with Serendipity2 extension
Travel and holiday giant Tui is expanding its relationship with data specialist Serendipity2 to cover store performance analysis within the…
Marriott books in Sapient for AI-driven search revolution
Marriott International’s global home rental division has joined forces with Publicis Sapient to test a “revolutionary” generative AI-powered search tool…
Lucky Generals gets keys to National Express revamp
UK coach operator National Express has appointed agency Lucky Generals to continue its repositioning drive in an effort to promote…
mSix&Partners jumps aboard Thameslink media brief
Govia Thameslink Railway, the UK’s largest train franchise, has appointed mSix&Partners as its new media agency of record, following a…
Eurostar email marketing campaign hits the buffers
Eurostar’s festive period, already blighted by a wildcat strike and flooding, has gone off the rails again with the train…
Trivago brings AI to the fore in TV advertising refresh
Global hotel search platform Trivago is embarking on a major relaunch featuring a new visual identity, which will debut with…
Accenture nets Accor global content marketing brief
Hospitality giant Accor, whose hotel brands range from budget Ibis and HotelF1 to upmarket Raffles and Sofitel, has strengthened its…
Abu Dhabi Tourism ‘Can’t Wait to Winter’: Dark times
Fed up with being soaked by the constant downpours? Dreading the onset of winter with the long, dark nights and…