TikTok wakes up to Wakey Wakey farce and lifts ban
Wakefield off-licence Wakey Wakey, whose owner claimed to have been booted off TikTok for advertising limited-edition Prime energy drinks for…
influencer marketing
TikTok bans firm over Prime energy drinks bust-up
Wakey Wines, a Wakefield off-licence that boasts more than TikTok 500,000 followers, has claimed its has been banned from the social…
LadBible chief Orr signs for influencer marketing agency
LadBible Group head of marketing Maya Orr has quit the publishing firm to join influencer agency Connect Management to spearhead…
Most Brits do not trust ‘out of touch’ mega influencers
Brands which are ploughing their money into influencer marketing have been given some food for thought on the back of…
Brands face legal action in ASA influencer crackdown
The ad watchdog has warned brands which jump into bed with “high-risk” influencers they face legal action in a new…
Paws for thought: Four-legged influencers are cash cow
The legions of new pet owners might well be onto something with a data analysis showing up to 4 million pets in…
Fold7 owner Miroma Group beefs up New Stance agency
Miroma Group, the company behind Fold7, Hyperactive and Contented, is bolstering its talent and influencer marketing agency New Stance with…
Under the influence? Booze giants vow to protect kids
The world’s biggest drinks brands have joined forces with leading agency groups in a global initiative for influencer marketing, designed…
Influencers found to be useless at offering debt advice
Instagram posts fronted by three reality TV stars urging people in financial trouble to sign up to a service that…
ASA fingers influencers for widespread advert failings
Some people hang on their every word but it seems many social media influencers are far from upfront about whether…