Charities get legacy marketing tips for childfree donors
Charities have been handed five ways to contact childfree consumers for legacy donations, following a new analysis carried out by…
WPNC
Charities urged to tap into rise of online tribute funds
Online tribute funds are continuing their impressive growth, with the number of new funds created from 2021 to 2022 witnessing…
VSO to woo former volunteers to share their memories
Voluntary Service Overseas (VSO) is aiming to re-engage with previous volunteers in the UK through a targeted marketing campaign devised…
Digital wallets account for 40% of charity donations
New figures reveal that digital wallets are now being used to make nearly four in ten one-off donations – as…
Fundraising in hard times: How charities can succeed
The looming recession and cost of living crisis are not unique events. Our economy goes in cycles: sometimes it’s boom,…
Charites urged to step up festive fundraising next week
Charities are being urged to focus their festive fundraising efforts on connecting with supporters next week – commencing December 19…
WPNC appoints Dearson to new digital director role
Direct and digital agency WPNC has appointed digital strategy consultant Phil Dearson to the newly created role of digital director….
WWF launches ‘Tiger Who Came To Tea’ TV campaign
WWF is aiming to write a new fundraising chapter with a TV ad campaign to highlight its tie-up with beloved…
Mind trials in memory virtual tree initiative with WPNC
The UK’s leading mental health charity, Mind, is testing an “in-memory” product that gives donors the chance to plant and…
Top ten tips for charities to ramp up their donations
As we leave behind the difficult period of the Covid-19 pandemic, only to face fresh issues in the shape of…