HQS Wellington fires off mail blitz ahead of reopening
HQS Wellington, the former warship which acts as both a visitor attraction and the HQ of the Honourable Company of…
The REaD Group
Decision Marketing Data Clinic: Tap into social listening
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
How anti-vax data can help us tackle the nation’s ills
Those who aren’t vaccinated against Covid may find themselves in a more vulnerable position than before: some risk losing their…
Decision Marketing Data Clinic: Publishing and media
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
How the data industry will emerge from the Covid crisis
During any crisis, some businesses fail, and some thrive. The outcome generally is that those who thrive, do so in…
Decision Marketing Data Clinic: Revving up car market
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Utility brands must protect customers; and themselves
Over the past few weeks, the UK’s energy crisis has been a huge cause of concern for both utility brands…
Decision Marketing Data Clinic: Getting leisure in shape
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Why swapping data for pints could leave a bad taste
The Information Commissioner’s Office has been all over the news this week suggesting consumers should be wary about sharing data…
Data failings put half of SMEs at risk of violating GDPR
Nearly nine out of ten (85%) of the small- to medium-sized businesses (SMEs) in the UK are now familiar with…