Lloyds unveils major data-led campaign for app relaunch
Lloyds is launching what it claims it its biggest-ever multi-channel campaign – bringing together more than 500 different assets –…
financial services
Consumers ‘more jittery’ about finances since election
Brands from every sector are being warned that personal finance has become top-of-mind for many consumers since the general election,…
Industry faces mental health crisis over finance squeeze
Marketers might seem a resilient bunch but scratch beneath the surface and the vast majority (75.8%) are suffering in silence,…
Finance brands warned that slang is way too ‘cheugy’
Finance brands which are thinking of trying to stand out from the crowd by using colloquialisms and slang might want…
Barclays signs TV and social deal with Sky Media and C5
Nick Knowles might be best known for his cheeky chappie banter with sparkies, briccies and chippies, but he is now…
90% of TikTok fin-fluencer posts ‘mislead investors’
Anyone under the impression that you can get top financial advice from so-called “fin-fluencers” might want to think again, with…
Experian deal sparks top data appointment for Reward
Reward, the customer engagement and commerce media specialist which recently sold a stake to Experian, is ratcheting up its capabilities…
Santander admits hack attack as Snowflake snowballs
The fall-out from the so-called Snowflake attack has claimed yet another scalp with hackers reportedly attempting to sell what they…
PayPal eyes slice of $100bn data-driven ad business
PayPal has become the latest financial services giant to launch a data-driven advertising business, tapping into its banks of first-party…
Influencers charged with promoting dodgy investments
Influencer marketing might be one of the biggest growth sectors in the industry but the industry is facing its first major…