MSQ bolsters CX offering with major German acquisition
Data-driven creative, tech and media company MSQ is continuing to raid its acquisition war chest by swooping for German customer experience digital…
advertising
Weightmans’ first blitz to bust ‘cutthroat law firm’ myth
Top 40 law firm Weightmans is launching its first-ever marketing blitz to champion its brand purpose and show that it…
WFH warning as bosses insist ‘out of sight, is out mind’
Marketing and advertising professionals are facing a classic working from home dilemma, with two-thirds (68%) of UK bosses believing an…
Don’t let AI tools erase key marketing skills, CMOs told
Marketers must stop thinking about artificial intelligence as another tool in the martech stack and start thinking about the technology as…
Lack of brand action fuels warning over green squashing
Marketers are growing increasingly concerned about their companies’ willingness to engage in sustainability communications and fear the rise of a…
Havas bags €75m pan-Euro brief from Birds Eye parent
Nomad Foods, one of the largest frozen food companies in Europe which owns Birds Eye, Findus, iglo, Goodfella’s, Aunt Bessie’s…
Marketers feel the strain as workload goes through roof
Brand owners are piling ever more responsibility onto their marketing chiefs, with remits being expanded to cover areas including design,…
Rankin blames rise of AI as agency files for bankruptcy
The advertising business run by multi-award winning British photographer Rankin has been forced to file for bankruptcy amid claims that the…
Modern Citizens appoints top duo as CSO Gibson exits
Modern Citizens – the agency formed from the merger of Creature London, Positive London, and Positive Netherlands – has beefed up its…
Creature London to merge and rebrand Modern Citizens
Creature London, Positive London, and Positive Netherlands – which includes TikTok agency Dunkd – have joined forces and will rebrand…