‘Horrific events’ force top brands to pull plug on Russia
Major global brands Unilever, Procter & Gamble, McDonald’s, Coca-Cola, PepsiCo, Starbucks, Mothercare and Heineken have joined the growing list of…
FMCG
VCCP lands Reckitt global digital brand experience brief
Consumer goods giant Reckitt Benckiser has overhauled its agency roster following a competitive pitch and appointed VCCP to handle a…
Kimberly-Clark hires global chief for data strategy boost
Kimberly-Clark, the personal care giant behind brands including Kleenex, Kotex and Huggies, is aiming to put digital and data at…
Morrisons drafts in data giant to boost loyalty scheme
Morrisons is aiming to breathe new life into its More loyalty scheme by handing retail analytics giant IRI a brief to…
M&S, Asda and KP caught serving junk foods ads to kids
Eight major food and retail brands – Asda, Kellogg, KFC, KP Snacks, Lidl, Marks & Spencer, McDonald’s and Pringles –…
Weetabix reprises Ready Brek ‘glow’ for wider appeal
Weetabix Food Company is bringing back to ‘Ready Brek glow’ positioning in a new campaign for the brand under the…
Ad for Tunnock’s tea-time fancy deemed far too saucy
Tunnock’s Tea Cakes may be a family favourite but an ad for the chocolate fancy has been found to be…
MSQ Partners lands global brief for personal care giant
Church & Dwight, the company behind personal care brands Arm & Hammer, Pearl Drops, Femfresh and Anusol, has appointed MSQ…
Boffins lift the lid on which online ads increase sales
As the furore over Google’s ad misplacement rages on, a new consumer study claims to have finally lifted the lid…