AA/WARC Report reaction: ‘Beware digital saturation’
This week’s Advertising Association/WARC Expenditure Report shows the UK’s ad market recorded a 6.1% increase in spend to £36.6bn in…
Warc
Market grows 60 times faster than GDP to hit £36.6bn
The UK’s ad market recorded a 6.1% increase in spend to £36.6bn in 2023 – compared to the GDP growth…
Adspend bounce-back defies ‘Mystic Martin’s misery’
Sir Martin Sorrell’s position as the Mystic Meg of advertising might be under threat after his claims that the sector…
That was then, this is now… for UK marketing budgets
This time last year, the country was still in the midst of a cost of living crisis, and the advertising…
AA/WARC report reaction: Yet another cautionary tale
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that the industry is holding its own in challenging times,…
Two-thirds of Brits say mail attracts undivided attention
The days of the mass mailshot may be long gone as brands adopt a more strategic approach but amid the…
Adspend to reach £35.6bn as industry shows its mettle
Key online formats are continuing to shore up the UK advertising market, which outperformed the economy in Q2 – albeit…
Don’t believe the hype: CTV fails to attract new spend
Connected TV may have had marketers chomping at the bit, with data-driven targeting at its core, but it is simply…
AA/WARC Report reaction: Lights, camera, action
New figures from the Advertising Association/WARC Expenditure report reveal that, despite the tough conditions, marketers are refusing to be buffeted by…
Barbie to the rescue as spend forecasts are revised up
The advertising and marketing industry continues to show huge resilience in the face of economic gloom, with an upgrade in…