Lida reborn in New York as M&C Saatchi One-to-One
M&C Saatchi Group may have buried its CRM agency Lida in the UK two years ago but over in the…
M&C Saatchi
Next 15 gazumps Vin Murria with £310m deal for M&C
Digital marketing group Next 15 is attempting to strike a £310m deal to acquire M&C Saatchi in a move which the group…
M&C launches ‘global living brand intelligence platform’
Two M&C Saatchi Group agencies – growth specialist Clear and data consultancy Fluency – have joined forces to create what…
M&C Saatchi taps Ikea chief for sustainability agency
M&C Saatchi is continuing its rebirth with the launch of global consultancy Life, which it is claimed will combine a…
M&C brings back Edwards for key role on O2 business
M&C Saatchi has reappointed former Lida planning chief Rich Edwards in a move which would suggest the agency is taking…
Local heroes honoured in War Graves Week campaign
The Commonwealth War Graves Commission is taking a local approach ahead of its awareness building War Graves Week by encouraging…
M&C poaches Accenture chief for data agency Fluency
M&C Saatchi Group has confirmed the launch of its data consultancy, M&C Saatchi Fluency, with a pledge to end “data…
O2 opens review of CRM brief held by Lida since 2011
Mobile giant O2 has put the frighteners up the new M&C Saatchi “dream team” of CEO Camilla Kemp and chief…
GambleAware blitz to expose madness of crazy bets
GambleAware, the independent charity tasked with reducing “gambling harms”, is attempting to raise awareness of impulsive betting in order to…
Lida drafts in New York chief Goodman for top UK role
Lida has appointed the head of its New York operation Jonathan Goodman – the man once described as having the agency…