TfL ad blitz urges passengers to Stand Against Hate
Transport for London is aiming to promote its zero tolerance approach to all forms of abuse on its network through a…
digital outdoor
Digital outdoor and social media ‘perfect bedfellows’
Premium digital out of home (DOOH) advertising primes and optimises social media campaigns, elevating brand relevance, likeability and authenticity. That…
Napolina goes for quality in first Lucky Generals activity
Cooking brand Napolina is aiming to change perceptions about what many may view as the “basics” of Italian cuisine –…
ASA punctures ‘Fat C*nt campaign for UK cycling brand
An advertising campaign for UK cycling clothing brand Fat Lad At The Back, which was claimed to expose the abuse…
New deal gives digital outdoor activity data-driven boost
Brand owners will be given the chance to deploy programmatic digital out-of-home ads to the same degree of accuracy as…
‘Off the map’ Scottish isles force VisitBritain to axe ads
The Government has been forced to axe a VisitBritain campaign running in UK airports, designed to promote the country to…
TV and press budgets face axe in digital outdoor boom
The entertainment and media sector will see the biggest increase in the use of digital out of home advertising over…
UK urges overseas visitors ‘Let’s Do London’ in new blitz
London & Partners, the organisation which runs the city’s tourism strategy, has launched a £10m campaign to promote the capital…
Data insights driving greater creativity in digital outdoor
Creative luvvies might wince, but nearly all (96%) senior advertising professionals believe that data insights from digital out of home…
Glenfiddich develops ‘4D’ ad blitz to bring Stag to life
Single malt Scotch whisky brand Glenfiddich is aiming to stand out from the crowd – literally – with a new…