Carrefour embraces LiveRamp to cosy up to suppliers
French-owned retail giant Carrefour has expanded its global deal with LiveRamp to enable the company to build closer links with…
LiveRamp
LiveRamp adtech system ‘achieves ROI of up to 340:1’
As marketers stress over how to replace third-party cookies and Apple’s advertising software, an independent study claims that brands which…
LiveRamp to boost eBay Classifieds in post-cookie era
eBay Classifieds Group UK, which encompasses Gumtree and Motors.co.uk, has signed a major deal with LiveRamp to implement its Authenticated…
Covid, Brexit and tech giants fuel sector triple whammy
The economic devastation of Covid-19 might be keeping marketers awake at night but it is also exacerbating long-term issues and,…
Game signs up to LiveRamp data partnership platform
High street and online video game retailer Game has signed a partnership with LiveRamp to deploy the company’s Safe Haven…
Do online publishers have answer to advertising crisis?
The impact of Covid-19 has been felt deeply across every industry in the UK – and adtech is no exception….
Carwow brings in LiveRamp for data-driven marketing
Online car buying comparison site Carwow has signed a data marketing deal with LiveRamp in an effort to give the…
LiveRamp signs deal to boost programmatic TV assault
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is ratcheting up its…
LiveRamp pays $150m for TV data firm with 25 staff
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is boosting its adtech…
How brands and retailers can tie the knot with data
Brands versus retailers – it’s a battle that has rumbled on throughout the ages. The contest is more magnified now…